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Book Title: Engineering Ingenuity

Subtitle: A Pathway Overview and Playbook for Innovation Principles

by David Crawley

Book Description: This is a pathway overview and playbook for Innovation Principles Technology Leadership and Innovation Management: TLIM-3330 course. The intent is to provide insight into the methodology and practice for learning and applying innovation as cognitive skills of thinking. The course is the gateway class for The University of Houston Cullen College of Engineering’s Technology Leadership and Innovation Management (TLIM) multi-course Applied Innovation curricula.

License:
Creative Commons Attribution

Contents

Book Information

Book Description

This is a pathway overview and playbook for Innovation Principles Technology Leadership and Innovation Management: TLIM-3330 course. The intent is to provide insight into the methodology and practice for learning and applying innovation as cognitive skills of thinking. The course is the gateway class for The University of Houston Cullen College of Engineering’s Technology Leadership and Innovation Management (TLIM) multi-course Applied Innovation curricula. The world, markets, people, and students are undergoing dynamic changes driven by a waterfall of technology solutions. According to McKinsey,  84% of CEOs believe innovation is critical to growth. There are reasons why companies put a lot of emphasis on it. Innovation allows organizations to stay relevant in a competitive market and is important for economic growth. The ability to detect and resolve critical problems and capitalize on potential depends on understanding and applying thinking as elite scalable competency.

The Innovation Principles course (and the following advanced courses) is a Science, Technology, Engineering, and Math (STEM) curriculum designed to change a student’s life, train their mind to think competently, obstruct cognitive offloading from AI, and provide students with reasoning tools. These resources help manage and design the avalanche of data and solutions that are confronting the knowledge-based, technology-dependent, global economy over the next 20 years. The disciplines of thinking taught in the course are lateral thinking, logic modeling, systems thinking, critical thinking, and reasoning to create, communicate, and design opportunities while accessing and leading resources through disruption.
TLIM-3330 Innovation Principles – 3 Course Modules

The foundation of the applied innovation principles course complements professional industry accepted competencies blended with professional legacies of inventing and launching new global markets and products. The program’s disciplines encompass three course modules:

Course Module 1: Engineering Ingenuity: The art of stimulating the brain to create solutions.

Course Module 2: Development: Building an idea into an innovation concept.

Course Module 3: Production: Engineering a concept for commercialization.

Author

David Crawley

License

Icon for the Creative Commons Attribution 4.0 International License

Engineering Ingenuity Copyright © 2025 by David Crawley is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.

Subject

Business innovation

Metadata

Title
Engineering Ingenuity
Author
David Crawley
Reviewer
Kate McNally Carter
Contributor
Brian Mehring
License

Icon for the Creative Commons Attribution 4.0 International License

Engineering Ingenuity Copyright © 2025 by David Crawley is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.

Primary Subject
Business innovation
Institution
University of Houston
Publisher
University of Houston Libraries
Publisher City
Houston
Publication Date
October 29, 2025