Interacting with data through visualization technology

Fang Fang; Melody Li; Sammy Hwang

6 Interacting with data through visualization technology

Data visualization is the process of using a graphical presentation to display quantitative information and other data. The reasoning behind integrating data through forms of visualization technology is an increase in viewer engagement. Presenting data in such a way can increase understanding of concepts and allow viewers to absorb information more quickly.  When presenting data, it is important to remember a few simple questions.

Who is the target audience?
What do you want your visual to achieve?
What data visualization tool will best suit the data?

Simple tools of visualization technology are graphs such as pie charts, histograms, flowcharts, and infographics. In low-tech visualization tools, engaging colors are important. You should consider using a color wheel as a secondary tool. Along with this, even with a visual technology display, be sure not to overcrowd or present too much data that the viewer is overwhelmed. If that is the case, it may be best to find another visualization tool.

Using an immersive presentation style may be the way to represent larger data. See some options below.

Prezi 

Description: A multimedia presentation tool that is different from traditional presentation programs. Prezi uses motion and zoom technology to create a flowing presentation that highlights the entire presentation while zooming in on key points.

Cost: Free with account registration for basic designs and templates

Usage: Slide presentation

Example: China Cultural Presentation (Created By: Liza Caprino)  

Thumbnail of a Prezi Video Presentation — China Cultural Presentation, used with Permission from Prezi.Inc

Canva

Description: A graphic design tool that allows users to create colorful and engaging materials with their easy-to-use software. With its database of up-to-date graphics, Canva is a great tool for quickly creating content with vivid colors and animated graphics. With predesigned templates, this tool is guaranteed to be beginner friendly.

Cost: Free with account registration for basic design and templates

Usage: Slide presentations, posters, social media graphics, and logos

Example: Hong Kong Demographic created through Canva 

Google Earth 

Description: This software uses satellite imaging to capture geographic data around the world and allows users to navigate worldwide terrain and sites in any city imaginable.

Cost: Free

Usage: Geographical presentations (landmarks, cities, regional terrain)

Example: The Great Wall of China Presentation

ArcGIS

Description: A software to view, edit, and analyze geographic data. This database allows the user to input statistics and create maps and scenes that represent data with actual geographics instead of written statistics. The website also allows cooperative work as projects can be easily shared between members.

Cost: Free with account registration

Usage: Create maps with environmental data

Example: “Make a Map” of China created through ArcGIS. 