simplified Chinese: 打卡; pinyin: dǎ kǎ

Check-in

A popular cultural phenomenon in China, “check-in” is translated as “: 打卡 (dǎ kǎ)”. Once associated with being physically present at an event, the term has taken on new meaning in the age of digital technology (Siu et al., pp. 121–137). The word “打协” is used in contemporary Chinese pop culture to denote going to an event, location, or trend and then documenting or validating it through social media sharing.

Explanation
A strong desire to promote one’s lifestyle, experiences, and interests has led to the establishment of the idea of 打协 in Chinese social media culture. According to Siu et al. (pp. 121–137), people engage in 拓卡 culture because they may share their experiences and add to the online story of what’s popular and significant. A trip to a beautiful location, a cultural event, or a trendy café could all help you achieve your goal.

Context of Usage
In social media platforms such as Weibo and WeChat, “Weibo” is mainly used for descriptive meaning. Users often use hashtags in their posts, like as 打卡, to express that they are “checking in” to a particular event or place.

Previous example
For example, when a brand-new bubble tea shop opens its doors with a distinctive and visually appealing interior, people flock to the spot to take photographs of their beverages against the background of the store’s vivid design. As a result, this causes a domino effect, as more people visit the business to participate in the trend.

Example
An individual may write, “Finally got to try the famous matcha-flavored ice cream at XYZ Café! 🍵🍦 #打卡 #NewFavorites”

Works Cited

Siu, Helen F. “Recycling rituals: politics and popular culture in contemporary rural China.” Unofficial China. Routledge, 2019. 121-137.
Wasserstrom, Jeffrey N. Popular protest and political culture in modern China. Routledge, 2018.